The phenomenon of stand-out hooks in songs has
been termed “TikTok-ification,
” and describes how
the hook of a song trend via short-form video
content. If people like 30 seconds of a song
overlaid on a funny or well-made video, they are
likely to stream the entire song, expecting it to be
as good. However, this reduces the quality
requirements of the rest of the song, as profits are
made by the marketing of the hook in and of itself.